梅丽莎Cefkin

The Social Lives of Robots on Roads: Designing Autonomous Vehicle Behavior

摘要

Movement is a defining element of human existence. Beyond our characteristic bi-pedalism, people’s behavior while in motion shapes our social relations and sense of the world.  So what happens when robots, such as autonomous vehicles, move amongst us as well? 

In my research I examine how people interact with and experience autonomous vehicles 在路上. Specifically, I focus on people’s vehicular interactions in their roles as other drivers, cyclists, pedestrians, bus operators, street cleaners and more from 社会文化视角. Using such methods as naturalistic field study, experiments, and simulation, I explore questions such as how people make their actions legible to others and how normative expectations for appropriate behavior differ across time 和地点. Working with computer modelers, engineers and designers I’ve informed the design of autonomous vehicle behavior towards the goal of helping other road users know how to interact safely and effectively with vehicles being driven without a human 坐在驾驶座上. In this talk I’ll speak to some of the opportunities and challenges present in designing for socially acceptable autonomous vehicle behavior.

传记

梅丽莎Cefkin is a practicing anthropologist who has worked at the crossroads of technology, business and mobility. She has helped develop autonomous vehicle behavior and design vehicle features at Waymo, where she worked as a User Experience 研究er, and at Nissan where she initiated and led the Human Systems Lab. 在她专注之前 on autonomous vehicles she led and worked as a behavioral and socio-cultural researcher and manager at IBM and Sapient after starting out her post-PhD professional life at the not-for-profit, the Institute for 研究 on Learning. 梅丽莎获得了博士学位 at Rice University, and has served on the Board of Directors for the Ethnographic Praxis in Industry Conference (EPIC). She has been a frequent presenter at conferences internationally, served on numerous editorial boards and on a committee for the national Academies of 科学, and is a Fulbright award grantee. She is the editor of Ethnography and the Corporate Encounter (Berghahn Books 2009) and numerous other publications.